2/22/2024 0 Comments Minions: The Rise of Gru instal![]() In pre-pandemic times, it’s a demographic that’s vital in driving overall box office revenues. In the COVID era, there have been successes of the kid-friendly variety, like Paramount’s “Sonic the Hedgehog 2,” Universal’s “Sing 2” and Sony’s “Ghostbusters: Afterlife,” but “Lightyear’s” shortcomings tossed some serious doubt on the willingness of family audiences to return to multiplexes. That would have been a dispiriting result for the lucrative series. Given the lackluster turnout for the “Toy Story” spinoff “Lightyear” there was uncertainty regarding opening weekend ticket sales for “Minions: The Rise of Gru,” which was expected to make $70 million to start. ![]() “You just have to give them a reason to go.” “‘Minions’ shattered the idea that families don’t want to go back to the theaters,” says Paul Dergarabedian, a senior Comscore analyst. ![]()
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